In healthcare, data integrity is a high-stakes game
For rapidly growing health tech companies, managing person data often feels like a high-stakes game. Mismatched, siloed, or duplicate records lead to flawed analytics, failed automation, and a poor customer experience. If your data isn’t accurate, connected, and trusted, customers lose faith, your platform loses credibility, and your company loses growth opportunities.
Additionally, failing to maintain accurate person data triggers compliance violations of HIPAA in the U.S. or GDPR in the European Union. This leads to hefty fines, legal liabilities, and irreparable damage to your brand’s reputation. Bad person data isn’t just an inconvenience – it’s a risk for significant loss.
Investing in an effective next-generation Enterprise Master Person Index (EMPI) as the foundation of your person data management strategy is how you will win at scale.
Why person data management matters now
The volume of healthcare data is exploding—fueled by EHRs, claims, wearables, AI platforms, and HIEs. Having usable data is critical, though, and bad data becomes expensive:
Patient misidentification causes treatment delays, medical errors, and lost revenue.
Manual data reconciliation is a resource drain, pulling engineers away from core business priorities.
Why health tech builders need a next-gen EMPI
To manage person data, organizations may consider building a homegrown solution. Building in-house might seem like a smart bet—after all, who knows your data better than your team? In reality, developing an EMPI from scratch pulls engineers away from core product development, innovation, and onboarding customers. Building and maintaining an internal EMPI can exceed $1M annually.
As Cameron Kerber, VP of Application Development at Monogram Health, puts it:
“We build where we really want to differentiate as an organization… We look to buy wherever we can accelerate features to market, utilize expertise we do not have, or find a solution that helps us scale faster than we could on our own.”
Cameron Kerber, VP of Application Development at Monogram Health
Other organizations may consider purchasing a purpose-built EMPI, and it’s important to understand that some EMPIs use outdated or risky approaches to person data management like over relying on incomplete third-party data or manual workarounds.
Not all EMPIs are created equal
Many legacy EMPI solutions rely too heavily on referential data, introduce security risks by combining credit data with customer data, or fail to scale reliably as businesses grow.
The risks of the wrong approach
Betting it all on referential data
- Referential data depends on external sources like credit header data.
- This type data is incomplete for underserved groups like children, seniors, and recent immigrants.
- It’s limited to the U.S. which means it does not work for global health tech.
Taking a chance on the wrong partner
- Some EMPI vendors are expanding outside healthcare, raising questions about long-term stability and focus.
- Other vendors lock you into a SaaS-only model, restricting your company’s flexibility.
- Most vendors don’t think about fast, secure, and seamless integration of data sources to the EMPI. They definitely don’t have the expertise to make this happen quickly and smoothly.
Rolling the dice on security
- Referential-based EMPIs mix your data with third-party sources, creating privacy and compliance concerns.
- This lack of traceability means your organization and customers have limited visibility into how person data reconciliation decisions are made.
The smarter bet is an AI-powered EMPI that does the heavy lifting for you. Rhapsody EMPI with Autopilot is built differently. It is purpose-built for healthcare and designed to scale with you now and in the future.
Rhapsody EMPI with Autopilot offers more robust capabilities
Rhapsody EMPI with Autopilot is designed to help health tech teams manage person data quickly, accurately, and efficiently. Hit the jackpot with a person data management solution that’s defining the future of next-gen EMPIs.
AI-driven person data management
- Automates up to 60% of manual data reconciliation, redirecting your team from time-consuming manual processes to high-value initiatives.
- Uses proprietary neural networking algorithms to mimic human decision-making, trained by your data experts.
- Delivers 98% matching consistency, improving the reliability and quality of your data.
Seamless, built-in data integration
- Rhapsody Best-in-KLAS® integration is embedded, making it easy to ingest, standardize, and link data from any source.
- Eliminates fragmented records by working across EHRs, RPM platforms, claims, AI applications, and more.
- Connects and scales effortlessly without custom workarounds.
Flexibility to scale your way
- Rhapsody EMPI with Autopilot is deployed as SaaS or on your infrastructure, meeting your regulatory and operational needs.
- Scale without friction because Rhapsody EMPI is purposefully designed for high-growth.
When it comes to data security, don’t “push your luck”
Technology is evolving rapidly, especially when it comes to AI, and many organizations are unknowingly throwing caution to the wind regarding data security. It’s easy to lump the many facets of AI under one umbrella. But there’s a critical difference between the AI designed to manage sensitive data responsibly and the kind that exposes your organization to risk.
Generative AI, for instance, which is the technology behind tools like ChatGPT, is great for creating content or simulating conversations. It’s not built for the precision, control, and accountability required in healthcare person data management. While powerful, these models have inherent risks, including data privacy concerns, inconsistent outputs, and limited transparency.
On the flip side, Rhapsody EMPI with Autopilot is designed to do one thing exceptionally well: ensure that person data is accurate, consistent, and secure. It’s built with traditional AI that has been proven and trusted in environments where precision matters most.
Rhapsody operates in a controlled environment with robust protocols that meet the highest industry standards.
Security and compliance you trust
- You own and control your data, and Rhapsody solutions do not commingle customer data.
- Rhapsody holds robust compliance certifications and assessments, including HIPAA, GDPR, ISO 27001, SOC 2 Type II, HITRUST e1, and UK Cyber Essentials Plus.
- With built-in traceability and auditability, you have full visibility into EMPI matching decisions.
Choose the EMPI that wins every time
Rhapsody solutions aren’t just built to work—they’re built to last, supporting over 1,700 organizations worldwide. When you partner with Rhapsody, you choose a vendor recognized for its commitment to quality and customer satisfaction.
If you’re weighing your options and still have questions, we’d love to connect. Visit us at HIMSS, booth #3854 to see AI-driven identity data resolution in action.
